Nafisa Shaheen Joins StrongMetrics as Lead, PR & Marketing

Nafisa Shaheen has joined StrongMetrics, a data‑ and analytics‑driven marketing technology company, in the newly created role of Lead, PR & Marketing. In this position, she will be responsible for shaping the company’s brand narrative, driving integrated communications, and building awareness of its data‑led marketing solutions in competitive global markets.
Shaheen brings over 15 years of experience in corporate communications, public relations, and strategic marketing, having worked with technology and B2B brands across media, marketing, and SaaS domains. Her background includes managing media relations, content strategy, digital‑PR campaigns, and stakeholder communications, with a focus on translating complex technical offerings into clear, customer‑centric messaging.
At StrongMetrics, she will lead initiatives across media outreach, thought‑leadership content, digital‑marketing campaigns, and event‑driven engagement to support the company’s growth and differentiation in the analytics and martech space. The role also includes close collaboration with product, sales, and customer‑success teams to align marketing and PR activities with business objectives, customer needs, and product‑roadmap priorities.
The appointment reflects StrongMetrics’ intention to professionalise its communications function as it scales its client base and expands into new regions. Nafisa Shaheen’s experience in building and sustaining brand visibility for technology firms is expected to help the company sharpen its market positioning and amplify its presence among data‑driven marketers and enterprise buyers.