Arpit Jaiswal BigBasket Chief Growth Officer Appointment marks a key leadership move as the company sharpens its focus on profitable and sustainable growth.
BigBasket, a Tata enterprise, has appointed Arpit Jaiswal as its Chief Growth Officer (CGO).
Driving profitable growth strategy
In his new role, Arpit Jaiswal will lead:
- Product-led growth initiatives
- User acquisition and retention
- Market expansion across urban and emerging markets
- Monetization and operational efficiency
This reflects the company’s shift toward high-quality, profitable growth in a competitive quick commerce and grocery market.
Strong growth and product background
Before joining BigBasket, Arpit Jaiswal:
- Served at Google Pay as Head of Growth & Group Product Manager
- Led large-scale user acquisition through partnerships and AI-led strategies
- Focused on OpEx discipline and P&L optimization
- Played a key role in improving unit economics and rewards-led growth strategy
He is an alumnus of Indian Institute of Management Ahmedabad.
Leadership perspective
Hari Menon, CEO of BigBasket, highlighted that Arpit’s experience in scaling consumer platforms with efficiency and innovation will be critical as the company strengthens its market position.
Arpit Jaiswal also emphasized his focus on unlocking the next phase of customer value, operational excellence, and scalable growth.
Why this appointment matters
This appointment signals:
- Increasing focus on profitability in the quick commerce sector
- Shift from growth-at-all-costs to efficiency-led scaling
- Importance of product and data-driven growth strategies
