Ashima Mathur joins RSA Security as Head of Marketing – Asia Pacific (South), strengthening the company’s regional marketing leadership across key growth markets.
Ashima Mathur will lead integrated marketing strategy, demand generation, and brand positioning at RSA Security across the APAC South region.
Driving integrated marketing and growth
In her new role, she will focus on building high-impact campaigns, strengthening revenue marketing frameworks, and driving growth across enterprise, SMB, and partner ecosystems.
Her mandate includes aligning marketing strategy with business outcomes and enhancing customer engagement across the region.
Extensive experience in enterprise marketing
Prior to this, she spent over a decade at Pitney Bowes, where she led regional marketing across Asia Pacific and India, managing multi-market strategies and operations.
She has also held leadership roles at:
- IBM
- Computer Sciences Corporation
- Patni Computer Systems
Her experience spans product marketing, integrated communications, digital strategy, and campaign execution.
Strengthening regional marketing leadership
The Ashima Mathur joins RSA Security development comes as organisations increasingly focus on revenue-driven marketing and customer-centric growth strategies.
Her leadership is expected to strengthen RSA’s positioning and accelerate demand generation across the APAC region.
