Sumiit Zawar has joined SanRaj Group as Chief Marketing Officer (CMO), bringing more than 19 years of experience across B2B technology, SaaS, telecom and start-up ecosystems to the group’s leadership team.
Zawar comes with extensive experience in building brands, developing go-to-market strategies, driving demand generation and using digital transformation to strengthen marketing functions. His professional expertise also spans revenue marketing, strategic communications and the development of growth-oriented marketing frameworks.
Over the course of his career, Zawar has built and scaled marketing teams across global markets, worked closely with sales organisations to strengthen pipeline generation and focused on linking marketing initiatives with measurable business outcomes. He has also led large-scale marketing transformation programmes involving diverse teams and markets.
At SanRaj Group, Zawar will take on a broader mandate covering the group’s brand and growth strategy. One of his key priorities will be to strengthen the organisation’s brand ecosystem and develop a comprehensive house-of-brands architecture across its diverse business verticals.
His role will also involve identifying new growth opportunities and developing marketing strategies that can support the group’s expansion. By bringing together brand building, demand generation, digital capabilities and revenue-focused marketing, Zawar is expected to contribute to a more integrated approach to business growth.
With his experience spanning technology-led businesses, SaaS, telecom and start-ups, Zawar brings a combination of strategic marketing expertise and leadership experience to his new position. His appointment comes as SanRaj Group looks to further strengthen its market presence and build a cohesive brand ecosystem across its businesses.
