Parvathi Raghunathan has been appointed as Senior Vice President at WPP Media, bringing extensive experience across the marketing technology (MarTech) and advertising technology (AdTech) landscape. In her new role, she will contribute to the organisation’s strategic priorities and business growth.
Parvathi brings expertise in data partnerships, programmatic advertising and marketing technology. Before joining WPP Media, she served as Director – Data Partnerships at The Trade Desk. She previously held senior leadership positions at GroupM, including Senior Director – MarTech and Data Partnerships and Senior Director – MarTech Partnerships.
Earlier in her career, Parvathi worked as a Programmatic Solutions Consultant at Amazon. She also held roles at Xaxis, including Associate Director – Product and Supply Operations Manager – Publisher Partnerships and Strategic Alliances.
With experience spanning product strategy, digital advertising and strategic partnerships, Parvathi brings a strong background in the MarTech and AdTech sectors to her new leadership role at WPP Media.
