Pure Storage, a global leader in data storage and management solutions, has announced the appointment of Rimi Das as the new Head of Marketing for India and the SAARC region. This strategic leadership move marks a significant step in Pure Storage’s growth journey across one of its fastest-growing markets.
In her new role, Rimi Das will be responsible for shaping and executing the regional marketing strategy, deepening customer engagement, and accelerating brand momentum across India and neighboring South Asian markets. Her focus will be on aligning Pure Storage’s innovative portfolio with the unique needs of enterprises in the region.
With over 15 years of experience in technology marketing, Rimi brings a strong track record of driving impactful campaigns, fostering partner ecosystems, and building high-performing teams. She is known for her customer-first approach and deep understanding of the evolving enterprise technology landscape.
“I’m thrilled to join Pure Storage at such a dynamic time,” said Das. “The India and SAARC markets are undergoing rapid digital transformation, and I look forward to contributing to Pure Storage’s mission of helping organizations unlock the power of their data.”
This leadership transition comes at a time when Pure Storage is expanding its footprint in India with a new R&D center in Bangalore and increasing investments in regional innovation and customer support.
With Rimi Das at the marketing helm, Pure Storage aims to further strengthen its brand visibility and drive deeper value for its partners and customers across the subcontinent.
