Adobe Appoints Shamik Basu as VP Creative Products Group India, Strengthening AI Innovation Leadership

Adobe appoints Shamik Basu as Vice President, Creative Products Group India, based in Noida, to lead engineering and product management teams collaborating on Photoshop, Illustrator, Lightroom, Premiere Pro, and Firefly AI innovations. Reporting to CTO Ely Greenfield, Basu joins Adobe India’s leadership, driving creator-first AI experiences from India’s strategic market.
Basu’s 30+ year career spans Microsoft, where he led performance, reliability, and AI-driven user experiences alongside large-scale platform development. Adobe emphasises India’s pivotal role in advancing intelligent creativity at scale across design, imaging, and video, leveraging Firefly generative capabilities. Basu champions global collaboration, building next-generation creative technologies amid AI reshaping workflows.
India represents Adobe’s crucial market with engineering teams powering Pro Design, Digital Imaging, Video innovations, plus market insights accelerating AI adoption. Basu’s mandate strengthens local-global synergy, positioning India as a creativity productivity powerhouse.