Dell Technologies has appointed Anurag Arora as the Senior Director and General Manager for its Consumer Sales business in India. Bringing more than 28 years of experience across the technology and consumer electronics sectors, Arora will lead Dell’s growth plans, sales strategy, and customer outreach in the rapidly evolving Indian market.
In his new role, he will oversee the expansion of Dell’s omnichannel presence, strengthen partner networks, and drive initiatives aimed at enhancing customer experience across digital and physical touchpoints. His appointment comes at a time when India continues to witness rising demand for laptops, desktops, and hybrid devices, making the country a key focus area for Dell.
The leadership move aligns with Dell’s broader goal of reinforcing its market position and tapping into new opportunities within the competitive consumer technology segment.
