Automation Anywhere has appointed marketing leader Shreya Bhatnagar as Head of Marketing, India, strengthening its leadership bench at a time when demand for intelligent automation is accelerating across the region. In this newly announced role, Bhatnagar will be responsible for driving the company’s marketing strategy in India, with a focus on customer-centric programs, brand building, and demand generation aligned to enterprise growth priorities. She will work closely with sales, partners, and global teams to deepen market presence and support customers in their automation and AI adoption journeys.
Bhatnagar brings significant experience in B2B technology and enterprise marketing, having previously led high-impact, customer-focused campaigns and field marketing initiatives in the Indian market. Her expertise spans demand creation, account-based marketing, C‑suite engagement, and ecosystem-led initiatives designed to build sustained pipeline and strengthen partner collaboration. At Automation Anywhere, she is expected to leverage this background to create integrated programs that highlight customer outcomes and position the company as a trusted automation partner for enterprises, SMBs, and emerging digital businesses.
The appointment underscores Automation Anywhere’s continued investment in India as a strategic growth market for AI-powered automation. With organisations across sectors accelerating digital transformation and looking to automate complex workflows, the company is betting on sharper, locally resonant marketing to expand its reach and relevance. Industry observers note that this move signals a stronger regional focus and a renewed push to translate global capabilities into locally tailored narratives for Indian customers and partners.
