Avny Lavasa, an Indian Administrative Service (IAS) officer, has been appointed Tourism Secretary of Jammu and Kashmir, marking a key administrative development for the Union Territory’s tourism sector.
In her new role, Lavasa will be involved in overseeing tourism-related policy and administration, supporting destination promotion and contributing to initiatives aimed at strengthening the region’s tourism ecosystem.
Tourism is an important contributor to Jammu and Kashmir’s economy, attracting visitors with its natural landscapes, cultural heritage and diverse travel experiences. The sector continues to focus on improving visitor facilities, developing tourism infrastructure and expanding the region’s appeal as a travel destination.
Lavasa’s appointment places her in a key administrative position as Jammu and Kashmir continues its efforts to promote tourism and support the sector’s development.
