Sanjay Chaudhary has been elevated to the position of Senior Marketing Director and Head of Marketing at SAP Concur India, bringing over 25 years of experience in B2B marketing, integrated marketing campaigns, demand generation, and strategic marketing leadership.
In his new role, Sanjay will lead marketing initiatives focused on strengthening brand positioning, driving demand generation, and supporting business growth in India’s evolving enterprise technology landscape. His extensive experience in developing integrated marketing strategies and executing go-to-market initiatives will be instrumental in advancing SAP Concur India’s marketing priorities.
Prior to this elevation, Sanjay served as Head of Marketing for Finance and Spend Management for the Indian Subcontinent at SAP India, where he contributed to marketing initiatives across the company’s finance and spend management portfolio. His experience at SAP has given him valuable insights into enterprise marketing, customer engagement, and demand generation within the technology sector.
Earlier in his career, Sanjay held senior marketing positions at Intellect Design Arena and Lentra AI. He also spent 13 years at Oracle India, where he worked across marketing leadership and go-to-market strategy roles, building a strong foundation in strategic planning, integrated campaigns, and business development.
With his extensive industry experience and deep understanding of B2B marketing, Sanjay’s elevation marks an important step in his leadership journey. His expertise in connecting marketing strategy with business objectives is expected to support SAP Concur India’s continued growth and strengthen its engagement with enterprise customers across the region.
