Tanium Elevates Yasir Yousuff to Vice President, Marketing – APJ; Strengthens Regional Growth Strategy

Tanium has elevated Yasir Yousuff to Vice President, Marketing – Asia Pacific & Japan (APJ), reinforcing its regional leadership at a time when enterprises across the region are accelerating investments in autonomous, real-time endpoint management. Based in Singapore, Yasir’s expanded mandate will see him leading Tanium’s overall marketing strategy and execution across APJ, with responsibility for brand positioning, demand generation, field and partner marketing, and broader market expansion initiatives. He will work closely with regional sales and customer teams to deepen engagement with enterprises and public sector organisations, navigating increasingly complex security and IT landscapes.
Commenting on his new role, Yasir underscored the changing dynamics of enterprise technology marketing, stating that AI is redefining how value is measured in the software industry, placing a higher bar on marketing teams to demonstrate tangible outcomes. He emphasised his focus on making Tanium’s differentiated value unmistakably clear to priority segments, using data-driven strategies that cut through noise and align directly with customer priorities across the region. His perspective reflects a broader industry shift where marketing is increasingly tied to measurable business impact rather than just brand visibility.
Yasir brings significant regional technology marketing experience, having previously held senior roles at Commvault, Microsoft, and Dell EMC. Within Tanium, he has already contributed to building brand momentum and strengthening pipeline growth across Asia Pacific, and his elevation signals the company’s continued investment in APJ as a strategic growth market.
Tanium’s Autonomous Endpoint Management (AEM) platform provides a comprehensive solution for intelligently managing endpoints across industries, covering asset discovery and inventory, endpoint management, vulnerability management, risk and compliance, threat hunting, incident response, and digital employee experience. The company supports over 34 million endpoints worldwide, including 40% of the Fortune 100, positioning it as a significant player in enterprise-scale security and IT operations. As organisations across APJ modernise infrastructure, adopt AI-driven workflows, and confront rising cyber threats and compliance pressures, endpoint management has become central to operational resilience. Through this leadership move, Tanium signals its intent to sharpen its regional narrative and strengthen enterprise engagement across one of the world’s most dynamic digital markets.