Affle Appoints Martin Price as VP Products to Advance Verticalised AI-Led Platform Strategy

Affle Inc strengthens its product leadership with the appointment of Martin Price as Vice President of Products, tasked with accelerating the company’s verticalised AI platform strategy across e-commerce, fintech, gaming, and consumer brands. Price brings 20+ years of product management experience from global tech leaders, including senior roles at Adobe Experience Cloud, where he scaled AI-driven personalisation engines serving Fortune 500 clients.
Affle’s platform-first approach segments consumer intelligence and marketing automation into industry-specific solutions, enabling hyper-targeted campaigns with 4x higher ROI through proprietary AI models trained on 2B+ monthly consumer interactions. Price’s mandate focuses on productising vertical capabilities, such as checkout optimisation for e-commerce, fraud detection for fintech, and user acquisition for gaming, while embedding generative AI for creative automation and predictive analytics.
The appointment coincides with Affle’s aggressive expansion targeting $1B ARR by FY28, leveraging its 90% APAC market share in mobile marketing. Price’s track record scaling B2B SaaS platforms positions Affle to compete against global giants like AppsFlyer and Adjust through superior AI localisation for emerging markets.
Affle CEO Anuj Khanna Sohum emphasises Price’s expertise in building category-defining products that deliver measurable business outcomes. The company’s verticalised strategy addresses fragmented martech stacks by offering end-to-end intelligence from audience discovery to attribution and optimisation.