Bajaj Electricals Ltd. has announced that Ashween Anand will assume the role of Chief Financial Officer effective May 14, 2026.
A seasoned finance leader with nearly 17 years of experience, Anand joins the consumer appliances major from Starbucks India, where she served as CFO and played a key role in strengthening the company’s financial and operational foundation during a major expansion phase.
Leadership at Starbucks India
During her tenure at Starbucks India, Ashween Anand led finance and strategy initiatives supporting the company’s rapid growth across India.
Her contributions included:
- Supporting expansion to over 500 stores across India
- Maintaining a zero-debt balance sheet
- Leading finance transformation initiatives
- Driving ERP migration to S4 HANA
- Supporting demand planning and forecasting
- Strengthening financial governance and operational scalability
She also led strategic transformation programs focused on enhancing operational efficiency and supporting long-term business expansion.
Extensive FMCG and Consumer Sector Experience
Before Starbucks India, Anand held senior finance leadership roles across major global FMCG organizations.
At Colgate-Palmolive, she served as India Head – Sales Finance & Revenue Growth Management, overseeing sales finance operations for the listed India business and export portfolio.
Earlier, she spent nearly seven years at Mondelēz International across multiple finance leadership positions in India and the AMEA region.
Her experience at Mondelēz included:
- Business finance leadership
- Supply chain finance
- FP&A operations
- Productivity and profitability management
- Pricing and mix optimization
- Regional financial consolidation
- Manufacturing and cost analytics
She worked across brands including Bournvita, Tang, Choclairs, and Halls while supporting strategic growth and category profitability initiatives.
Strong Foundation in Valuations and Audit
Earlier in her career, Anand built strong expertise in valuations, audit, and financial modelling through roles at:
- Deloitte India
- EY India
Her experience included:
- Business and equity valuations
- Purchase price allocations
- Financial reporting
- IFRS and US GAAP reporting
- Audit and assurance
- Financial modelling and restructuring
These roles helped establish a strong technical foundation across corporate finance and strategic financial planning.
Driving Financial Discipline and Strategic Growth
The appointment comes at a time when consumer and enterprise organizations are increasingly prioritizing operational efficiency, digital finance transformation, and scalable growth strategies.
Bajaj Electricals CFO leadership is expected to play a significant role in strengthening financial discipline, supporting strategic expansion, and driving operational excellence across the company’s evolving business landscape.
