Joy Tilaak Deb Appointed President India Business at Anu Products Ltd to Drive Market Expansion

Seasoned agribusiness leader Joy Tilaak Deb joins Anu Products Ltd as President – India Business, bringing 25+ years of P&L ownership across agrochemicals, biologicals, and crop protection portfolios to accelerate the company’s domestic growth trajectory. Anu Products, a Delhi-based BSE-listed manufacturer of veterinary consumables, medical equipment, and healthcare solutions, gains Deb’s expertise in scaling national distribution amid India’s $20 billion animal health market expansion.
Deb’s illustrious career spans global majors: AVP Sales & Field Marketing at Godrej Agrovet (2022-2026), leading national agrochemicals/biologicals; UPL Strategic Marketing Lead Fungicides; Sulphur Mills Head Marketing; Agrinos Regional Marketing Director Eastern Europe/APAC; Corteva/Dow AgroSciences South Asia Business Leader; Atul Ltd Head Sales India. IIT Kharagpur MBA holder, Deb consistently delivered double-digit growth through customer-centric innovation, portfolio lifecycle management, and cross-functional P&L accountability across B2B/B2C models.
At Anu Products, Deb inherits a portfolio spanning veterinary gloves, syringes, and diagnostic kits serving organised retail, distributors, and institutional channels. His mandate targets tripling market share, leveraging regulatory tailwinds, e-commerce penetration, and private label expansion amid livestock sector formalisation.
Deb’s people-leadership philosophy, mentoring 130+ sales professionals across regions, aligns with Anu’s scaling ambitions. Previous roles optimised pricing, rebate structures, and logistics, achieving EVA targets while navigating regulatory complexities.