JioBlackRock Investment Advisers Private Limited has appointed Madhurita Sengupta as its Chief Marketing Officer (CMO), further strengthening the leadership team of the 50:50 joint venture between Jio Financial Services and BlackRock. The appointment comes as JioBlackRock accelerates the build-out of its investor-focused wealth and advisory platform in India, with a strong emphasis on trust, transparency, and digital-first engagement.
In her new role, Madhurita will lead brand strategy, marketing, and customer engagement initiatives, supporting JioBlackRock’s mission to create an accessible and technology-driven investment advisory ecosystem. Her mandate includes shaping the brand’s market presence, deepening investor relationships, and driving growth through data-led and digital marketing approaches.
Madhurita brings nearly 20 years of experience across marketing, digital sales, and customer experience in both financial services and technology-led organisations. Prior to joining JioBlackRock, she held senior leadership roles at Amazon Web Services (AWS) as Head of Digital Sales for India and SAARC, DBS Bank, Vodafone India as Head of Digital Sales, and HSBC, where she served as General Manager – Marketing and Vice President – SME Marketing.
Across these roles, she has led large-scale brand-building efforts, digital transformation programmes, and personalised customer engagement initiatives. Her experience aligns closely with JioBlackRock’s vision of building a modern, investor-centric advisory platform designed for India’s evolving wealth management landscape.
