Santosh Kumar Joined IBM as Head of Growth Marketing for India and South Asia, expanding his responsibilities from his previous role as APAC Ecosystem Marketing Leader.
In his new position, Kumar will focus on strengthening client engagement across India and South Asia by leveraging IBM’s partner and distributor networks. His priorities include communicating IBM’s business value and connecting clients with the company’s solutions through relevant channels and engagement models.
Kumar brings experience in ecosystem marketing, demand generation and regional collaboration across the Asia-Pacific region. His previous role involved working closely with partners and distributors, giving him a broad understanding of IBM’s business ecosystem and customer requirements.
The transition marks a shift towards growth marketing focused on India and South Asia, while incorporating the partner and distributor perspective that has shaped his approach. His appointment supports IBM’s efforts to strengthen regional engagement and drive business growth through more targeted marketing initiatives.
