Jayant Chaudhary Unveils ‘Badhna Hai Toh Yahan Judna Hai’ for Digital Skilling Revolution

Union Minister of State (Independent Charge) for Skill Development & Entrepreneurship and Minister of State for Education, Shri Jayant Chaudhary, launched the pan-India “Badhna Hai Toh Yahan Judna Hai” campaign alongside Bollywood legend Amitabh Bachchan at the India AI Impact Summit 2026, turbocharging India’s digital skilling mission for Viksit Bharat. The initiative spotlights the Skill India Digital Hub (SIDH), India’s all-in-one platform for skilling, upskilling, reskilling, jobs, and lifelong learning, already empowering 1.5 crore+ users.
In the AI and automation era, Shri Chaudhary positioned SIDH as the nerve center for workforce transformation: “Leveraging India’s digital might, from India Stack to SIDH, we’re scaling opportunities like never before. This campaign calls every citizen to connect for their growth story.” Fully mobile-centric and AI-intelligent, SIDH offers personalized course recommendations, industry-aligned training, and innovative tools: an integrated Learning Management System (LMS), digitally verified credentials, QR-code CVs, Aadhaar eKYC, OTP login, and multilingual support across 21+ Indian languages.
SIDH unifies disparate skilling efforts, eliminating access hurdles for students, professionals, women, entrepreneurs, and differently-abled individuals. Its “Lifelong Learning for Prosperity, anyone, anytime, anywhere” ethos equips India’s demographic dividend for global leadership. The high-impact campaign blankets digital channels, social media, apps, and QR-enabled touchpoints, featuring real stories of youth, women, and professionals to inspire universal participation. This launch aligns with Budget 2026-27’s skilling thrust, positioning SIDH as the backbone for AI-era employability amid rapid technological shifts.